Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Group Design02:01

Group Design

The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same except for one difference— experimental manipulation. The experimental group gets the experimental manipulation—that is, the treatment or variable being tested—and the control group does not. Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between the two are due to...
Ethics in Research01:56

Ethics in Research

Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not always been the case. Modern researchers must demonstrate that the research they perform is ethically sound.
Woodward–Hoffmann Selection Rules and Microscopic Reversibility01:34

Woodward–Hoffmann Selection Rules and Microscopic Reversibility

Electrocyclic reactions, cycloadditions, and sigmatropic rearrangements are concerted pericyclic reactions that proceed via a cyclic transition state. These reactions are stereospecific and regioselective. The stereochemistry of the products depends on the symmetry characteristics of the interacting orbitals and the reaction conditions. Accordingly, pericyclic reactions are classified as either symmetry-allowed or symmetry-forbidden. Woodward and Hoffmann presented the selection criteria for...
Decision Making: P-value Method01:09

Decision Making: P-value Method

The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Rule following as choice: The role of reinforcement rate and rule accuracy on rule-following behavior.

Journal of the experimental analysis of behavior·2025
Same author

Compassion in Mexico and the United States: Unpacking Cultural Differences.

Behavioral sciences (Basel, Switzerland)·2025
See all related articles

Related Experiment Video

Updated: May 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

12.0K

Toward a Procedure to Study Rule-Governed Choice: Preliminary Data.

David Ruiz Méndez1

  • 1Laboratorio de Análisis de la Conducta, Facultad de Estudios Superiores Iztacala, Universidad Nacional Autónoma de México, de los Barrios Ave. Number 1, Los Reyes Ixtacala, Tlalnepantla, , Estado de México C.P. 54090 México.

The Analysis of Verbal Behavior
|March 24, 2025
PubMed
Summary

Participants followed rules to choose between reinforcement options, favoring higher rates when cues were present. Without rules or cues, preferences became unsystematic, highlighting the influence of instructions and discriminative stimuli on choice behavior.

Keywords:
ChoiceHumansRate of reinforcementRule-followingRules

More Related Videos

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

5.9K
Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
09:12

Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats

Published on: March 17, 2019

9.4K

Related Experiment Videos

Last Updated: May 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

12.0K
Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

5.9K
Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
09:12

Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats

Published on: March 17, 2019

9.4K

Area of Science:

  • Behavioral psychology
  • Decision-making research
  • Reinforcement learning

Background:

  • Understanding choice behavior under conflicting rules is crucial.
  • Reinforcement rates significantly influence decision-making processes.
  • The role of discriminative stimuli and explicit rules in guiding choices requires further investigation.

Purpose of the Study:

  • To model and investigate choice behavior between two incompatible rules.
  • To examine how different reinforcement rates affect rule-following and choice.
  • To determine the influence of discriminative stimuli and explicit rules on choice selection.

Main Methods:

  • Two experiments were conducted using a two-component multiple schedule with concurrent variable interval (VI)-extinction (EXT) schedules.
  • Experiment 1 involved undergraduate students following explicit rules associated with different reinforcement rates under specific discriminative stimuli.
  • Experiment 2 explored choice behavior without explicit rules, focusing solely on reinforcement rates and discriminative stimuli.

Main Results:

  • In Experiment 1, participants adhered to rules, selecting the option with the highest reinforcement rate when discriminative stimuli were present.
  • When discriminative stimuli were absent, participants showed indifference in their choices.
  • Experiment 2 revealed that participants preferred alternatives associated with higher reinforcement rates when stimuli were present, but choices were unsystematic without stimuli.

Conclusions:

  • Explicit rules and associated discriminative stimuli strongly guide choice behavior towards higher reinforcement rates.
  • Reinforcement rate is a primary determinant of choice, especially when cues are present.
  • The absence of rules and discriminative stimuli leads to less predictable choice patterns, suggesting a reliance on learned associations or other factors.