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Updated: May 12, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
1Laboratorio de Análisis de la Conducta, Facultad de Estudios Superiores Iztacala, Universidad Nacional Autónoma de México, de los Barrios Ave. Number 1, Los Reyes Ixtacala, Tlalnepantla, , Estado de México C.P. 54090 México.
Participants followed rules to choose between reinforcement options, favoring higher rates when cues were present. Without rules or cues, preferences became unsystematic, highlighting the influence of instructions and discriminative stimuli on choice behavior.
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