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Related Concept Videos

Framing Effects03:26

Framing Effects

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Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
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Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
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Factors Affecting Perception01:25

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Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
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Social Proof00:52

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Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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Potential Due to a Polarized Object01:29

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A neutral atom consists of a positively charged nucleus surrounded by a negatively charged electron cloud. When placed in an external electric field, the external electric force pulls the electrons and nucleus apart, opposite to the intrinsic attraction between the nucleus and the electrons. The opposing forces balance each other with a slight shift between the center of masses of the nucleus and the electron cloud, resulting in a polarized atom. On the other hand, a few molecules, like water,...
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Persuasion Strategies01:52

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Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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Related Experiment Video

Updated: May 20, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

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Partisanship overcomes framing in shaping solar geoengineering perceptions: Evidence from a conjoint experiment.

Beatrice Magistro1, Ramit Debnath1,2, Paul O Wennberg1

  • 1California Institute of Technology, Pasadena, USA.

Npj Climate Action
|March 27, 2025
PubMed
Summary

Partisan sources, not message framing, shape public views on solar geoengineering (SG). Both parties trust and support SG more when information comes from their own political side, highlighting challenges for climate solutions.

Keywords:
Climate-change mitigationEnvironmental social sciencesPsychology and behaviourSocial sciences

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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
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Area of Science:

  • Climate Science
  • Political Science
  • Public Opinion Research

Background:

  • Public perception of solar geoengineering (SG) as a climate change solution is understudied, particularly within the polarized US political context.
  • Understanding how different narratives and information sources influence public attitudes toward emerging climate technologies is crucial.

Purpose of the Study:

  • To investigate the impact of SG narratives (complementary, substitutive, moral hazard) and partisan information sources on public attitudes among American voters.
  • To determine the relative importance of message framing versus source partisanship in shaping trust and support for SG.

Main Methods:

  • A conjoint experiment was conducted with 2123 American voters.
  • The experiment manipulated message frames and the partisan source of information to assess their influence on public opinion.

Main Results:

  • Partisan alignment with the information source significantly influenced trust in the messenger and support for SG, outweighing message framing effects.
  • Both Democrats and Republicans showed increased trust and support for SG when information originated from a copartisan source.
  • Despite strong partisan influences on perception, policy preferences remained aligned with existing ideological baselines.

Conclusions:

  • Partisanship is a dominant factor in shaping public perception of novel climate technologies like solar geoengineering, even with low public awareness.
  • The findings underscore the significant challenges in depoliticizing public discourse surrounding climate change solutions and technologies.