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User Experience Design for Online Sports Shoe Retail Platforms: An Empirical Analysis Based on Consumer Needs
Yixin Zou1,2, Chao Zhao3, Peter Childs2
1School of Art and Design, Guangdong University of Technology, Guangzhou 510006, China.
Behavioral Sciences (Basel, Switzerland)
|March 28, 2025
Summary
Digital technologies enhance online sports shoe shopping. Key factors for consumer experience include must-be (webpage design), performance (product info, size testing), and attractive (virtual try-on, customization) attributes, improving the overall retail experience.
Area of Science:
- Digital Marketing and Consumer Behavior
- E-commerce and Retail Technology
- Sports Product Innovation
Background:
- Digital technologies like Augmented Reality (AR), Virtual Reality (VR), and metaverse platforms are transforming consumer engagement in sports fashion.
- Understanding consumer preferences is crucial for optimizing the online sports shoe purchasing experience amidst these technological advancements.
Purpose of the Study:
- To identify and analyze the key factors influencing consumer experience and preferences in the online sports shoe purchasing process.
- To categorize these factors using the Kano model to inform digital strategy for sports shoe e-commerce.
Main Methods:
- Latent Dirichlet Allocation (LDA) topic analysis of 44,110 social media posts and comments to extract consumer needs.
- Kano model applied to questionnaire data derived from LDA analysis to determine user preference levels for identified attributes.
Main Results:
- Must-be attributes: Webpage design, basic product information.
- Performance attributes: After-sales service, product comments, special features, online size testing.
- Attractive attributes: High-tech interactions, visual presentation, personalization, virtual try-on, apparel/scenario matching.
Conclusions:
- The online sports shoe shopping experience is enhanced through platform, product, user demand, and interactive experience augmentation.
- These findings offer valuable insights for brand marketing, experience design, and product service innovation in the digital retail space.
