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Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
Xiaowei Jiang1, Brandon Mastromartino2, Xin Li1
1College of Physical Education, Chengdu University, Chengdu 610106, China.
This study explores value co-creation in participatory sports events. Governments and organizers foster environments, while tourist motivations and interactions drive experiential value generation.
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