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Value Co-Creation in Participatory Sports Event Tourism: A Mixed Methods Study

Xiaowei Jiang1, Brandon Mastromartino2, Xin Li1

  • 1College of Physical Education, Chengdu University, Chengdu 610106, China.

Behavioral Sciences (Basel, Switzerland)
|March 28, 2025
PubMed

Keywords:
event operationssport tourismtourism behaviorvalue initiatives

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