Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Induced lateral orientation and persuasibility.

R A Drake, B R Bingham

    Brain and Cognition
    |April 1, 1985
    PubMed
    Summary
    This summary is machine-generated.

    Activating the left cerebral hemisphere in right-handers enhances resistance to persuasion. Conversely, right hemisphere activation increases agreement with persuasive messages, influencing thoughts and views.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Iron-binding affinity of bacterial vaccine polysaccharides which contain phosphodiester linkages as part of the polymer chain and of other polyphosphates, including DNA.

    The Journal of pharmacy and pharmacology·1994
    Same author

    Lysine vasopressin undergoes rapid glycation in the presence of reducing sugars.

    Journal of pharmaceutical and biomedical analysis·1994
    Same author

    Defective protein phosphorylation and Ca2+ mobilization in a low secreting variant of the rat basophilic leukemia cell line.

    The Journal of biological chemistry·1994
    Same author

    Characterization of defective phorbol ester responses in a low secreting rat basophilic leukemia (RBL-2H3) cell variant.

    Receptor·1993
    Same author

    Line bisecting as a predictor of personal optimism and desirability of risky behaviors.

    Acta psychologica·1992
    Same author

    Cognitive spatial-motor processes. 4. Specification of the direction of visually guided isometric forces in two-dimensional space: information transmitted and effects of visual force-feedback.

    Experimental brain research·1991
    Same journal

    Gelastic dysarthria: Speech-triggered pathological laughter with evidence for a selective pontine gating mechanism.

    Brain and cognition·2026
    Same journal

    Brain correlates of linguistic-cognitive stimulation in neurotypical and Atypical older adult populations: A systematic review.

    Brain and cognition·2026
    Same journal

    Effects of Dieting on Neural Encoding of Preferences for Edible and Non-Edible Rewards: An ERP Study.

    Brain and cognition·2026
    Same journal

    Structural complexity of brain regions in mild cognitive impairment and Alzheimer's disease.

    Brain and cognition·2026
    Same journal

    Spatial navigation training enhances performance on large-scale and small-scale spatial tasks through different neural mechanisms.

    Brain and cognition·2026
    Same journal

    Unraveling the link between brain injury and enhanced artistic skills.

    Brain and cognition·2026
    See all related articles

    Area of Science:

    • Neuroscience
    • Psychology
    • Cognitive Science

    Background:

    • Cerebral hemisphere lateralization influences cognitive processes.
    • Hemispheric asymmetries may play a role in susceptibility to persuasion.

    Purpose of the Study:

    • To investigate the effect of relative cerebral hemisphere activation on resistance to persuasive messages in right-handers.
    • To explore the relationship between hemispheric activation and attitude change.

    Main Methods:

    • An experiment was conducted with 22 right-handed subjects.
    • Subjects listened to a counterattitudinal message presented to one ear while orienting their body towards that side.
    • Response measures assessed agreement and favorable thoughts towards the message.

    Related Experiment Videos

    Main Results:

    • Subjects oriented towards the left (suggesting left hemisphere activation) showed increased agreement with the persuasive message (p < .05).
    • Left-oriented subjects also produced more message-favorable thoughts (p < .05) compared to right-oriented subjects.
    • These findings indicate greater susceptibility to persuasion with left hemisphere activation.

    Conclusions:

    • Relative left cerebral hemisphere activation may decrease resistance to persuasion in right-handers.
    • Hemispheric asymmetries in selective attention, counterarguing, consistency, self-awareness, and perseveration could explain these findings.
    • The results suggest a link between hemispheric dominance and persuasive message processing.