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Eye movements and user emotional experience: a study in interface design.

Ningna Sun¹, Yufei Jiang¹

¹Department of Industrial Design, School of Art, Jiangsu University, Zhenjiang, Jiangsu, China.

Frontiers in Psychology

|April 3, 2025

Summary

This study links eye movement patterns to user emotions during interface use. Different interface designs impact emotional experience (PAD) and eye metrics like fixation duration and saccade velocity.

Keywords:

cycling app eye-tracking interface design pleasure-arousal-dominance model user emotional experience

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Area of Science:

Human-Computer Interaction
Cognitive Psychology
User Experience Research

Background:

Understanding user emotional experience is crucial for effective interface design.
Objective measurement of emotional responses during interaction is challenging.
Eye-tracking offers a potential method to quantify user experience.

Purpose of the Study:

To investigate the correlation between eye movement metrics and user emotional experience (PAD) during task-oriented interface use.
To determine how different interface designs influence both emotional responses and eye movement patterns.
To provide a scientific basis for validating emotional responses in interface design.

Main Methods:

An eye-tracking study involving 54 participants divided into two groups.
Participants completed tasks using two distinct interface sets with pre-established emotional experience differences.
Biserial correlation tests were used to analyze the relationship between eye movement data and emotional experience metrics.

Main Results:

Interface design significantly affects the three dimensions of user emotional experience (Pleasure, Arousal, Dominance).
Higher pleasure in interface design correlates with longer fixation durations.
Higher arousal correlates with increased fixations and saccade peak velocity.
Higher dominance correlates with longer fixation durations, fewer fixations, and fewer saccades.

Conclusions:

Specific eye movement metrics are demonstrably linked to user emotional experience in interface design.
Findings offer a novel perspective for scientifically validating emotional responses in user interfaces.
Designers can leverage these insights to optimize interfaces for enhanced user emotional experiences.