Research on the sustainable development capability of Chinese rural E-Commerce based on multidimensional perspective

The advent of digital transformation has precipitated the rapid evolution of rural e-commerce on a global scale, thereby metamorphosing into a pivotal catalyst for propelling rural economic transformation, catalyzing agricultural modernization, and mitigating the digital divide between urban and rural regions. This study focuses on rural China as a research area and develops an evaluation index system grounded in the concept of sustainability. The study then undertakes a comprehensive analysis of the effectiveness of rural e-commerce development and the primary obstacles encountered in China from 2014 to 2023. The findings indicate that technological innovation, digital construction, and ecological environment and resource utilization play a pivotal role in promoting sustainable development of rural e-commerce. Economic growth and market penetration emerge as significant driving forces as well.The study proposes sustainable development paths applicable to other countries, drawing from the five dimensions of technology, economy, ecology, market, and policy, in conjunction with the dual perspectives of globalization and localization. The objective is to promote sustainable development in global rural e-commerce and to provide innovative and sustainable development paths for the transformation of the global rural economy and the enhancement of farmers' quality of life.