Quality assessment of online wildfire infographics in the United States

  • 0University of California, Irvine, CA, USA.

Summary

This summary is machine-generated.

Wildfire infographics are valuable risk communication tools, but most online content focuses on facts, not prevention. Future efforts should create targeted prevention infographics for high-risk populations.

Area Of Science

  • Environmental Science
  • Risk Communication
  • Public Health

Background

  • Global and regional wildfires are increasing in frequency.
  • Wildfire infographics are potential tools for communicating risks.
  • Effective risk communication is crucial for public safety during wildfire events.

Purpose Of The Study

  • To evaluate the quality and characteristics of online wildfire infographics in the US.
  • To identify common themes and assess the design elements of wildfire infographics.
  • To determine if infographics are tailored to specific high-risk populations.

Main Methods

  • A cross-sectional study evaluating 78 US-based wildfire infographics found via Google searches.
  • An evaluation tool assessed infographics on headings, content, font size, visuals, color, and design (1-5 scale).
  • Data analysis was performed using Jamovi statistical software.

Main Results

  • Most infographics (46.15%) were fact-based, with few addressing prevention (6.41%).
  • 46 infographics were high quality, 23 medium, and 9 low quality. Governmental sources produced 60.26% of infographics, with 65.96% being high quality.
  • High-quality infographics were often text-light (65.21%) and icon-based (65%). No infographics were customized for high-risk populations.

Conclusions

  • Online wildfire infographics predominantly focus on factual information rather than prevention strategies.
  • There is a need to develop and disseminate wildfire prevention infographics, particularly those tailored for high-risk populations.
  • Further research should investigate the effectiveness of these communication tools in mitigating wildfire risks.

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