Quality assessment of online wildfire infographics in the United States

In recent years, the occurrence of global and regional wildfires has increased. Wildfire infographics may serve as effective risk communication tools. In this cross-sectional study, we evaluated US based wildfire infographics posted online. Google search was initiated using the terms: "wildfires," and "infographics". An evaluation tool was used to assess infographics on clear headings, content, font size, visual elements, color theme and overall design on a scale of 1-5. Data was analyzed using the Jamovi statistical software. Seventy-eight wildfire infographics were evaluated with most originating from California. Fact-based infographics (46.15%) predominated while few addressed prevention (6.41%). Forty-six infographics were high quality, 23 were medium quality and 9 were low quality. Governmental sources published 60.26%, of which 65.96% were high quality. Most of the high-quality infographics were text-light (65.21%) and icon-based (65%). A significant association was found between information type and text density (p = 0.005). Out of the total score of 30, the mean total infographic score was 24.85 ± 3.28. None of the infographics were customized for high-risk populations. We recommend creating wildfire prevention infographics targeting high risk populations. Further research is recommended to assess the effectiveness of the infographics.