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Related Experiment Video

Updated: May 15, 2025

Combining Eye-tracking Data with an Analysis of Video Content from Free-viewing a Video of a Walk in an Urban Park Environment
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A framework for visualizing and describing city image promotion short video data based on microcube model.

Jing He1,2, Zhuoluo Yang3, Jiayi Zhu1

  • 1Institute for Advanced Studies in Humanities and Social Science, Beihang University, Beijing, China.

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Summary

Short videos effectively shape city image and brand. Unexpected events and emotional resonance are key to engagement, enhancing urban promotion strategies through data-driven analysis.

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Area of Science:

  • Media Studies
  • Urban Planning
  • Digital Marketing

Background:

  • Media technology advancements offer new avenues for city branding.
  • Short videos are crucial tools for shaping urban image and brand identity.
  • Analyzing key variables in city image short videos is vital for urban development.

Purpose of the Study:

  • To explore the connection between short video content features and their popularity.
  • To offer insights for enhancing urban brand promotion strategies through quantitative and visual analysis.

Main Methods:

  • Analysis of 20,668 short video screenshots from Douyin (July-December 2019).
  • Utilized Python with Pandas and Matplotlib for data processing and visualization.
  • Applied a microcube model for comprehensive short video content analysis.

Main Results:

  • Identified six primary variables: unexpected events, emotional resonance, scene transition, elemental amplification, element interaction, and screen style.
  • Established the significant impact of unexpected events and emotional resonance on video attractiveness and communication.
  • Demonstrated that optimized scene switching and element interaction boost visual impact.

Conclusions:

  • The microcube model is flexible and effective for analyzing short video content and its communication effects.
  • Unexpected events and emotional resonance are critical drivers of short video success.
  • Strategic design of scene transitions and element interactions enhances visual appeal and engagement.