Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Group Polarization01:01

Group Polarization

34.0K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
34.0K
In- and Out-Groups01:31

In- and Out-Groups

38.6K
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
38.6K
Stereotype Content Model02:16

Stereotype Content Model

13.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
13.9K
Robbers Cave04:49

Robbers Cave

14.2K
During the 1950s, the landmark Robbers Cave experiment demonstrated that when groups must compete with one another, intergroup conflict, hostility, and even violence may result. At the Oklahoman summer camp, two troops of boys—termed the Rattlers and the Eagles—took part in a week-long tournament. During this time, their negativity culminated in derogatory name-calling, fistfights, and even vandalism and destruction of property. However, this work also revealed that such tension...
14.2K
Groupthink01:34

Groupthink

43.9K
When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...
43.9K
Social Proof00:52

Social Proof

27.2K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.2K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Redesigning algorithms to intervene on social norm misperceptions during a national election.

Nature·2026
Same author

Large language models can detect verbal indicators of romantic attraction.

Scientific reports·2026
Same author

No gender differences in attraction to young partners: A study of 4500 blind dates.

Proceedings of the National Academy of Sciences of the United States of America·2025
Same author

Who is American? A comprehensive analysis of the American = White/Foreign = Asian stereotype (2007-2023).

Scientific reports·2025
Same author

A worldwide test of the predictive validity of ideal partner preference matching.

Journal of personality and social psychology·2024
Same author

Mechanisms upholding the persistence of stigma across 100 years of historical text.

Scientific reports·2024

Related Experiment Video

Updated: May 14, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.5K

Moralizing partisanship when surrounded by copartisans versus in mixed company.

Michalis Mamakos1, Tessa E S Charlesworth1, Eli J Finkel1,2

  • 1Kellogg School of Management, Northwestern University, 2211 Campus Drive, Evanston, IL 60208, USA.

PNAS Nexus
|April 11, 2025
PubMed
Summary

Left-wing (LW) and right-wing (RW) Reddit users were studied for partisan moralization. RW users showed weaker moralization in mixed company compared to LW users, especially in non-political partisan contexts.

Keywords:
computational social sciencemoralitypartisan asymmetriessocial mediaword embeddings

More Related Videos

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.0K
Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
09:03

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias

Published on: February 29, 2020

5.7K

Related Experiment Videos

Last Updated: May 14, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

11.5K
The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm
06:18

The Collective Trust Game: An Online Group Adaptation of the Trust Game Based on the HoneyComb Paradigm

Published on: October 20, 2022

2.0K
Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
09:03

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias

Published on: February 29, 2020

5.7K

Area of Science:

  • Social Psychology
  • Computational Linguistics
  • Political Science

Background:

  • Partisan individuals often perceive their ingroup as moral and outgroups as immoral.
  • Understanding how political ideology influences moral language use is crucial for social cohesion.
  • Previous research has not extensively compared partisan moralization across different online social contexts.

Purpose of the Study:

  • To investigate partisan moralization among left-wing (LW) and right-wing (RW) Reddit users.
  • To compare moralization levels in ingroup versus mixed-company online contexts.
  • To explore differences in moralization based on the inherent political nature of online communities.

Main Methods:

  • Development of four word embedding models based on Reddit user comments from ingroup and mixed-company contexts.
  • Evaluation of word embeddings on semantic dimensions of partisanship and morality.
  • Correlation analysis between partisanship and morality as an indicator of expressed partisan moralization.

Main Results:

  • LW users exhibited consistent levels of moralized partisanship across ingroup and mixed-company contexts.
  • RW users displayed weaker moralized partisanship in mixed company compared to ingroup settings and LW users.
  • RW users showed stronger moralized partisanship than LW users in inherently political subreddits, but similar levels in non-political partisan contexts.

Conclusions:

  • Partisan moralization varies between political ideologies and online social environments.
  • Right-wing users' moralization is more context-dependent, particularly diminishing in mixed-company settings.
  • Asymmetries in moralized partisanship suggest distinct psychological mechanisms influencing political discourse online.