Using a Digital Parenting Intervention to Prevent Intimate Partner Violence and Promote Gender Equitable Behaviors in
Moa Schafer1, Jamie Lachman1,2,3,4, Paula Zinser1
1Centre for Evidence Based Intervention, Department of Social Policy and Intervention, University of Oxford, Oxford, UK.
Abstract:
This qualitative study explores caregivers' experiences of using a preprogramed, chatbot parenting intervention with integrated intimate partner violence (IPV) prevention content. The intervention aims to address the challenge of scale-up that in-person parenting programs often face while seeking to reduce both IPV and violence against children simultaneously. Conducted in South Africa and Jamaica, individual interviews and focus group discussions exploring the chatbot IPV prevention content were held with male and female caregivers. The thematic analysis revealed that caregivers perceived the chatbot to be accessible and observed positive changes in relationship dynamics, while also noting some technological barriers and limitations.
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