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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Maciej Doniec1, Pratik Mullick2, Parongama Sen3
1Department of Science, Technology and Society Studies, Wrocław University of Science and Technology, Wrocław, Poland.
This study introduces a generalized q-voter model to explain collective decision-making, incorporating personal biases and external influences. It reveals that larger groups can lead to coexisting opinions, challenging simple majority adoption.
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