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Social Media Use to Promote Nursing Scholarship
Kateryna Metersky1, Valerie Tan1, Maher El-Masri1
1Daphne Cockwell School of Nursing, Faculty of Community Services, Toronto Metropolitan University, Toronto, Canada.
Abstract:
Social media is a powerful tool to promote and communicate nursing scholarship. As the nursing profession evolves with advances in technology, platforms including X, LinkedIn, and TikTok offer unique opportunities for academic engagement and professional networking at the individual and collective level. This editorial explores the growing role of social media use in nursing scholarship, and highlights its potential to bridge the gap between clinical practice, research, and education, by introducing practical strategies for new and experienced users to leverage their existing work and reach new audiences including: themed content posting, showcasing initiatives, and creative research dissemination methods. Despite its benefits, effective use of social media in nursing scholarship also requires awareness of potential risks including concerns about maintaining professionalism, data privacy, and upholding ethics. Drawing from personal experiences, this editorial provides recommendations for developing a professional digital presence, avoiding public backlash, and fostering a respectful online community.
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