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Pricing combination products: not how but who?
Adrian Towse1, Andrew Briggs2, Lotte Steuten3
1Office of Health Economics, 2nd Floor Goldings House, Hay's Galleria, 2 Hay's Lane, London, SE1 2HB, UK. atowse-fellow@ohe.org.
Health technology assessment (HTA) and reimbursement bodies must actively set value attribution rules for combination therapies. This is crucial for addressing the "mechanism problem" and incentivizing new add-on treatments.
Area of Science:
- Health Economics
- Pharmaceutical Policy
- Value-Based Healthcare
Background:
- Identifying solutions for attributing value in component combinations has progressed, but implementation mechanisms remain a challenge.
- Current strategies by health technology assessment (HTA) and pricing/reimbursement authorities include inaction, arbitrary measures like price haircuts, or deferring responsibility to industry and competition authorities.
Discussion:
- The
- mechanism problem
- in combination therapy value attribution requires active involvement from HTA and reimbursement bodies to establish clear attribution rules.
- Existing approaches fail to incentivize add-on therapy development due to high implementation costs, imbalanced bargaining power favoring backbone owners, and the need for multi-indication pricing approval.
Key Insights:
- Effective value attribution for combination therapies necessitates a shift from current passive or arbitrary strategies.
- HTA and reimbursement bodies must proactively engage in defining attribution methods to foster innovation in add-on treatments.
- Addressing the pricing of backbone therapies in combination use versus monotherapy is critical for fair value distribution.
Outlook:
- Future strategies should focus on collaborative rule-setting between regulatory bodies and industry.
- Developing robust frameworks for multi-indication pricing will be essential for equitable reimbursement of combination therapies.
- Proactive HTA and reimbursement body involvement is key to resolving the combination therapy value attribution challenge and promoting therapeutic advancements.
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