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Large-Scale Deep Learning-Enabled Infodemiological Analysis of Substance Use Patterns on Social Media: Insights From
Julina Maharjan1, Jianfeng Zhu1, Jennifer King2
1Department of Computer Science, Kent State University, Kent, OH, United States.
Social media analysis reveals increased substance use (SU) during the COVID-19 pandemic, driven by stress. This study highlights the potential for real-time SU trend detection to inform public health interventions.
Area of Science:
- Digital epidemiology
- Public health surveillance
- Computational social science
Background:
- COVID-19 pandemic exacerbated mental health and substance use (SU) challenges.
- Increased societal stress led to higher drug reliance and overdose rates.
- Social media engagement surged, offering insights into public health trends.
Purpose of the Study:
- Analyze SU patterns using large-scale social media data during the COVID-19 pandemic.
- Examine prepandemic, pandemic, and postpandemic periods for baseline and consequence analysis.
- Provide a comprehensive understanding of SU trends across various drug types and underlying themes.
Main Methods:
- Utilized a deep learning model (RoBERTa) to analyze 1.13 billion Twitter posts (2019-2021).
- Employed a human-in-the-loop strategy to enhance model performance and data annotation.
- Applied statistical techniques (trend analysis, clustering, topic modeling) and integrated a real-time monitoring system.
Main Results:
- Identified 9 million SU-related posts between 2019 and 2021.
- Observed a significant 21% increase in SU posts within 3 days of the pandemic declaration in 2020.
- Alcohol, cannabinoids, and prescription medications saw increased discussion, linked to COVID-19, mental health, and economic stress.
Conclusions:
- Social media data enables real-time detection of SU trends during global crises.
- Mental health and economic stress are key drivers of SU spikes, especially for alcohol and prescription drugs.
- Data-driven insights support proactive public health interventions for vulnerable populations.
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