The Evolution of Aesthetic Medicine: Exploring the Intersection of Social Psychology, Technology, and Aesthetic Medicine

A wealth of information can be garnered from the face, such as current emotional state, perceived overall health, personality traits, and even attributed capabilities. It is well understood within aesthetic medicine that minimally invasive treatments positively influence how a patient feels about themselves from an emotional and physical standpoint; however, a growing body of literature suggests that facial aesthetic treatments can also impact how an individual is perceived by others. First impressions, which are formed within milliseconds of viewing a new face, allow us to intuit information about the person and anticipate their intentions. Multiple theories aim to explain why and how these initial social impressions are formed from relatively simple visual cues, and increasing evidence suggests that augmentation of facial appearance influences how others form first impressions. In this article, we discuss theories underlying the importance of first impressions and how minimally invasive aesthetic treatments can affect first impressions and social attributions. We also discuss how advancements in technology can enhance consultations and how technology may expand the world of aesthetic medicine to patients who had not previously considered engaging with aesthetic treatments.