LOMDP: Maximizing Desired Opinions in Social Networks by Considering User Expression Intentions

  • 0School of Cyberspace Security, Beijing University of Posts and Telecommunications, 10 Xitucheng Road, Haidian District, Beijing 100876, China.

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Summary

This summary is machine-generated.

This study introduces a new framework for maximizing opinions in social networks using information entropy. It enhances opinion spread by considering silent users and optimizing seed selection for better information propagation.

Area Of Science

  • Social Network Analysis
  • Information Theory
  • Computational Social Science

Background

  • Maximizing desired opinions in social networks is a complex challenge.
  • Existing models often overlook the influence of silent users on information propagation.
  • Information entropy offers a novel perspective for understanding user expression and influence.

Purpose Of The Study

  • To develop a framework for maximizing desired opinions in social networks.
  • To introduce and quantify the concept of node expression capacity using entropy.
  • To model the impact of silent nodes and optimize opinion propagation dynamics.

Main Methods

  • Introduced the Limited Opinion Maximization with Dynamic Propagation Optimization (LOMDP) framework.
  • Developed a multi-stage seed selection algorithm optimizing seed distribution.
  • Established the LODP dynamic opinion propagation model incorporating entropy.

Main Results

  • The LOMDP framework effectively quantifies user expression uncertainty via node expression capacity.
  • The LODP model explicitly incorporates the entropy-increasing effect of silent nodes.
  • Experimental results demonstrate LOMDP outperforms six baseline algorithms across four datasets.

Conclusions

  • The LOMDP framework provides an effective solution for maximizing desired opinions in social networks.
  • Node expression capacity and the impact of silent nodes are crucial for propagation dynamics.
  • This research offers new insights into social network information propagation through entropy and information theory.

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