Related Experiment Video
Updated: May 6, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Using VR Supermarket for Nutritional Research and Education: A Scoping Review.
Cristiana Amalia Onita1,2, Daniela-Viorelia Matei2, Ilie Onu2,3
1Center for Obesity BioBehavioral Experimental Research, Department of Morpho-Functional Sciences II (Pathophysiology), "Grigore T. Popa" University of Medicine and Pharmacy, 700115 Iasi, Romania.
Virtual reality supermarkets effectively influence food choices and can enhance nutrition education. Immersive virtual reality offers a controlled environment for studying eating behavior and purchasing decisions.
Area of Science:
- Nutrition Science
- Behavioral Science
- Human-Computer Interaction
Background:
- Childhood obesity is a growing global health concern linked to numerous pathologies.
- Traditional nutrition education methods require innovative approaches for greater impact.
- Virtual reality (VR) shows promise in various medical and educational applications.
Purpose of the Study:
- To assess the impact of virtual supermarket exposure on food choices.
- To explore the potential of VR technology in nutrition education.
- To investigate how product appearance, placement, price, and nudging affect decisions in virtual environments.
Main Methods:
- A scoping review of literature published between 2012 and 2024.
- Manual search across Web of Science, SCOPUS, and Google Scholar databases.
- Inclusion of studies utilizing immersive virtual and augmented supermarket environments.
Main Results:
- Higher immersion levels in VR supermarkets are more effective in understanding food choices than lower immersion.
- VR environments provide a sense of presence, enhancing user engagement.
- VR offers a safe and controlled setting for studying decision-making processes.
Conclusions:
- Immersive virtual reality is a powerful tool for nutrition education and understanding food purchasing behavior.
- VR supermarkets can simulate real-world influences on food choices.
- Further research into VR applications for public health interventions is warranted.
Related Concept Videos
Dietary Connections
Key Elements for Plant Nutrition
Imaging Studies III: Gastrointestinal Motility Studies and Virtual Colonoscopy
Radionuclide Testing
Radionuclide testing is a sophisticated medical technique for assessing gastrointestinal motility. It focuses on gastric emptying and colonic transit time. Radioactive markers track the movement of food through the digestive system, providing insights into gastrointestinal disorders.
In gastric emptying studies, a meal's liquid and...
Bioavailability Study Design: Healthy Subjects Versus Patients

