Related Experiment Video
Updated: May 6, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Using VR Supermarket for Nutritional Research and Education: A Scoping Review
Cristiana Amalia Onita1,2, Daniela-Viorelia Matei2, Ilie Onu2,3
1Center for Obesity BioBehavioral Experimental Research, Department of Morpho-Functional Sciences II (Pathophysiology), "Grigore T. Popa" University of Medicine and Pharmacy, 700115 Iasi, Romania.
Abstract:
According to "The World Health Organization", obesity during childhood is directly associated with multiple complications and with an increased risk of the installation of various pathologies. Considering the increase in this pathology among children and teenagers, new instruments of prevention are needed. Virtual reality is an innovative tool that offers several advantages over classical therapies, becoming important in various medical fields, starting from phobia treatment, pain relief, and body image perception to education. This technology has been successfully used to study the influence of virtual cues on behavioral responses and can be useful in nutritional education as well as understanding eating behavior. The objective of this scoping review study is to understand the impact of virtual supermarket exposure on individuals' food choices and to explore the potential of technology on nutrition education in the general population. It seeks to explore purchasing based on product appearance and placement, food prices, nudging conditions and under-pressure decision making. A manual literature search was conducted using the databases Web of Science, SCOPUS and Google Scholar. Included articles were published between 2012 and 2024 using immersive virtual and augmented supermarket environments as a tool to understand food choices and education. The results showed that using higher immersion can be efficient in understanding food choices, rather than a lower immersive tool. The advantage of immersive virtual reality is highlighted by the sense of presence it offers, compared to other devices, providing a safe, controlled environment for users.
Related Concept Videos
Dietary Connections
Key Elements for Plant Nutrition
Imaging Studies III: Gastrointestinal Motility Studies and Virtual Colonoscopy
Radionuclide Testing
Radionuclide testing is a sophisticated medical technique for assessing gastrointestinal motility. It focuses on gastric emptying and colonic transit time. Radioactive markers track the movement of food through the digestive system, providing insights into gastrointestinal disorders.
In gastric emptying studies, a meal's liquid and...
Bioavailability Study Design: Healthy Subjects Versus Patients

