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Artificial Intelligence as a Strategy in the British Economic Field
1School of Sociology, Politics and International Studies, University of Bristol, Bristol, UK.
The British Journal of Sociology
|April 30, 2025
Summary
Businesses adopt artificial intelligence (AI) as an economic strategy. Dominant firms lead AI adoption to maintain power, while others emulate to keep pace, potentially through innovation or dependence.
Area of Science:
- Business Strategy
- Sociology
- Artificial Intelligence Adoption
Background:
- The adoption of artificial intelligence (AI) by businesses is increasingly prevalent.
- Understanding AI adoption as a strategic behavior within economic fields is crucial.
Purpose of the Study:
- To analyze artificial intelligence adoption by UK businesses as a strategy within the economic field.
- To model the British economic field and map AI adoption patterns.
Main Methods:
- Utilized a survey of over 2000 UK businesses.
- Employed geometric data analysis tools to model the economic field.
- Projected AI adoption indicators onto the economic field model.
Main Results:
- Dominant businesses lead AI adoption, reinforcing their position.
- Subordinate businesses adopt emulation strategies to maintain competitiveness.
- Emulation strategies may involve innovation or dependence on existing structures.
Conclusions:
- AI adoption is a mechanism for perpetuating dominance and reproduction within the economic field.
- The structure of the economic field influences AI adoption strategies.
- Perceptions of possibility and necessity shape business AI strategies.
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