An exploratory pilot study to assess drinking at bars or events located within grocery stores

Area of Science:

• Public Health
• Sociology of Alcohol
• Consumer Behavior

Background:

• Grocery stores are increasingly offering alcohol service, including bars and tasting events, to enhance customer experience.
• These establishments may represent a new frontier for alcohol consumption, potentially influencing drinking behaviors and patterns.
• Understanding the dynamics of alcohol service in non-traditional venues is crucial for public health research.

Purpose of the Study:

• To investigate assortative drinking (drinking with similar individuals) in grocery store settings.
• To assess drink pacing, measured as drinks per hour, among patrons.
• To observe responsible beverage service practices during special events and at in-store bars.

Main Methods:

• Unobtrusive observations were conducted at four grocery stores in Central Ohio.
• Demographic characteristics and alcohol consumption quantity were recorded for 96 patrons.
• Bivariate statistical analyses were used to examine the collected data.

Main Results:

• Patrons consumed an average of 3.8 drinks per hour; standard drink size was not determined.
• Assortative drinking was evident at the individual level (age, food consumption) and establishment level (gender, age, race/ethnicity).
• Drink pacing varied by location, drink type, and food availability.

Conclusions:

• Grocery stores with alcohol service may create new opportunities for drinking and attract diverse clientele.
• Further research is needed to understand the impact of these emerging alcohol establishments on alcohol-related problems.
• The evolving landscape of alcohol retail necessitates ongoing study of consumption patterns and public health implications.