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Published on: March 10, 2021
Side effects may include: Consequence neglect in generating solutions
Christopher Rodriguez1, Daniel M Oppenheimer1
1Department of Social & Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania, United States of America.
Problem solvers often overlook negative consequences due to focalism, a cognitive bias. This "consequence neglect" means unintended outcomes are ignored unless explicitly considered, impacting strategy and policy.
Area of Science:
- Cognitive psychology
- Decision-making science
- Behavioral economics
Background:
- Strategies often yield unintended negative consequences.
- These foreseeable outcomes are frequently overlooked during strategy development and evaluation.
- This oversight stems from a cognitive bias, not a knowledge deficit.
Purpose of the Study:
- Introduce and define "consequence neglect," a cognitive bias.
- Explain how focalism contributes to overlooking downstream effects.
- Provide empirical evidence for the existence of consequence neglect.
Main Methods:
- Four empirical studies were conducted.
- Participants evaluated strategies, with some prompted to consider both positive and negative consequences.
- Behavioral data was collected to assess strategy evaluation and consequence generation.
Main Results:
- Individuals rated strategies more negatively when prompted to consider negative outcomes.
- This suggests negative consequences are not inherently weighted in decision-making.
- Attention explicitly drawn to negative outcomes influences strategy perception.
Conclusions:
- Consequence neglect is a significant cognitive bias affecting problem-solving.
- This bias has broad implications for policymaking, business strategy, and general decision-making.
- Future research should explore interventions to mitigate consequence neglect.
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