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Smoking Cessation
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  7. Human-centred Computing
  9. Affective Computing
  11. Exploring Perspectives On Digital Smoking Cessation Just-in-time Adaptive Interventions: A Focus Group Study With Adult Smokers And Smoking Cessation Professionals

Exploring perspectives on digital smoking cessation just-in-time adaptive interventions: A focus group study with adult smokers and smoking cessation professionals

Corinna Leppin1, Tosan Okpako1, Claire Garnett1,2

  • 1Department of Behavioural Science and Health, University College London, London, United Kingdom.

PLOS Digital Health
|May 2, 2025

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View abstract on PubMed

Summary
This summary is machine-generated.

Technology-mediated just-in-time adaptive interventions (JITAIs) offer tailored support for smoking cessation. User and professional perspectives highlight the need for personalized, convenient yet disruptive JITAIs that balance support with privacy concerns.

Area of Science:

  • Digital Health
  • Behavioral Science
  • Public Health

Background:

  • Technology-mediated just-in-time adaptive interventions (JITAIs) show promise for smoking cessation by offering real-time, tailored behavioral support.
  • Understanding stakeholder perspectives, including users and cessation professionals, is crucial for effective JITAI design and implementation.

Purpose of the Study:

  • To explore UK adult smokers' and smoking cessation professionals' views on integrating JITAIs into smoking cessation.
  • To identify desired JITAI characteristics, content, and features, and understand concerns regarding data and privacy.

Main Methods:

  • Focus groups were conducted with 19 UK adult smokers and 5 smoking cessation professionals.
  • Transcripts were analyzed using inductive and deductive Framework Analysis, incorporating the Theoretical Domains Framework and Technology Acceptance Model.

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Main Results:

  • Four major themes emerged: Smoking Cessation Process, JITAI Characteristics, Perceived Value, and Relationship with the JITAI.
  • Participants desired personalized JITAIs offering both immediate, interruptive support and in-depth content, balancing convenience with disruption.
  • Professionals emphasized privacy; smokers showed mixed opinions, highlighting a need to balance competing design demands.

Conclusions:

  • JITAIs for smoking cessation must be highly personalized, offering a blend of immediate and ambient support to be perceived as valuable.
  • Balancing convenience, disruption, user autonomy, and privacy is essential for successful JITAI design and stakeholder acceptance.
  • Future JITAI development should consider the non-linear nature of smoking cessation and address diverse stakeholder expectations regarding data and privacy.