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Designing social media content recommendation algorithms for societal good.

Jana Lasser1,2, Nikolaus Poechhacker1,3

  • 1IDea_Lab, University of Graz, Graz, Austria.

Annals of the New York Academy of Sciences
|May 5, 2025
PubMed
Summary

This study proposes designing social media algorithms to promote healthy civic discourse and democratic values, balancing individual expression with societal well-being. It offers a new approach to content recommendation systems.

Keywords:
Digital Services Actcivic discoursecontent recommendationsocial media

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Area of Science:

  • Social Science
  • Computer Science
  • Law

Background:

  • Social media platforms are linked to societal harms like polarization and misinformation.
  • Current content recommendation algorithms may exacerbate these issues.
  • There is a need for algorithms that prioritize societal good and democratic discourse.

Purpose of the Study:

  • To advocate for alternative content recommendation algorithms designed for societal benefit.
  • To explore how fostering healthy civic discourse can guide algorithm development.
  • To align content recommendation with democratic values and the EU Digital Services Act.

Main Methods:

  • Adopting a civic discourse lens to identify relevance dimensions for algorithms.
  • Examining the trade-offs between content recommendation interventions and freedom of expression.
  • Proposing a research agenda utilizing multistakeholder metric construction and risk assessment.

Main Results:

  • Identified key dimensions for designing algorithms that support civic discourse.
  • Explored the complex balance between free expression and societal outcomes.
  • Outlined a framework for achieving situation-dependent equilibrium between rights and societal impact.

Conclusions:

  • Alternative content recommendation algorithms can be designed to foster a healthier public sphere.
  • Aligning algorithms with democratic values and regulatory frameworks (e.g., Digital Services Act) is crucial.
  • Further research is needed to balance individual freedoms with collective societal well-being in digital spaces.