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Related Concept Videos

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Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
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Related Experiment Video

Updated: May 9, 2025

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger
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Positive anticipated affective reactions increase pro-environmental behavior.

Camilla Strömbäck1, Per A Andersson2, Erkin Asutay2

  • 1JEDI Lab, Division of Economics, Department of Management and Engineering, Linköping University, Linköping, Sweden.

Iscience
|May 5, 2025
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Summary

Positive emotions, not negative ones, encourage people to adopt climate-friendly habits. Anticipating positive feelings about climate action can also boost engagement in pro-environmental behaviors (PEBs).

Keywords:
Environmental policyEnvironmental scienceInterdisciplinary application studiesPsychologySocial sciences

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Area of Science:

  • Environmental Psychology
  • Behavioral Science

Background:

  • Households contribute significantly to global carbon emissions (75%).
  • Motivating pro-environmental behaviors (PEBs) is crucial for climate change mitigation.
  • The role of affective reactions (positive vs. negative emotions) in driving PEBs requires further clarification.

Purpose of the Study:

  • To investigate the differential impact of positive and negative affect on PEBs.
  • To explore the relationship between anticipated positive affect and future PEBs.
  • To understand how affective reactions influence intrinsic motivation for sustainable lifestyles.

Main Methods:

  • Utilized a unique longitudinal dataset from a Swedish sample.
  • Employed a pre-registered study design for enhanced rigor.
  • Analyzed affective reactions and their correlation with engagement in PEBs.

Main Results:

  • Positive affect was found to predict increased engagement in PEBs.
  • Negative affect was found to predict decreased engagement in PEBs.
  • Anticipated positive affect showed a relationship with past PEBs and predicted future PEBs.

Conclusions:

  • Positive affective states are more effective in motivating pro-environmental behaviors than negative ones.
  • Anticipating positive feelings associated with climate action can enhance motivation.
  • Leveraging affective reactions offers a potential pathway to increase intrinsic motivation for sustainable living.