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1Royal Holloway, University of London, Egham, UK.
People use longer words in apologies to signal sincerity. Longer words in apologies are interpreted as more apologetic, demonstrating dynamic iconicity in communication.
Area of Science:
- Psychology
- Linguistics
- Communication Studies
Background:
- Apologies are crucial for social cohesion.
- The sincerity of an apology is often inferred from linguistic cues.
- Signalling theory suggests costly signals indicate sincerity.
Purpose of the Study:
- To investigate if apology length correlates with perceived sincerity.
- To explore the role of word length in interpreting apologies.
- To introduce and examine the concept of dynamic iconicity in communication.
Main Methods:
- Study 1: Analyzed word length in written apologies.
- Study 2: Assessed participants' interpretations of apologies with varying word lengths.
Main Results:
- Participants used longer words when apologizing.
- Apologies with longer words were perceived as more sincere and apologetic.
- This supports the idea that increased production effort signals sincerity.
Conclusions:
- Longer words in apologies serve as a costly signal of sincerity.
- This phenomenon illustrates dynamic iconicity, where meaning is context-dependent.
- Findings contribute to understanding iconicity's role in communication.
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