Delay preference in intertemporal choice: Sooner or later OR faster or slower?

Marc Scholten1, Adam Sanborn2, Lisheng He3

  • 1Faculdade de Design, Tecnologia e Comunicação, Universidade Europeia, Portugal; Unidade de Investigação em Design e Comunicação, Universidade Europeia, Portugal; Centro de Estudos em Gestão do Instituto Superior Técnico, Instituto Superior Técnico, Universidade de Lisboa, Portugal.

PubMed
Summary

This study introduces a new perspective on intertemporal choices, moving beyond sooner-or-later decisions to a faster-or-slower framework. The faster-or-slower model better predicts how people make decisions involving monetary losses.

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