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Instagram, a source of information and education about dental implants?
Franziska Kremer1, Hans-Joachim Nickenig2,1, Matthias Kreppel2,1
1Medical Faculty, University of Cologne, Cologne, Germany.
Purpose:
The study assesses the teaching effect of social media on the topic of dental implants.
Methods:
A sample of 400 Instagram posts were collected, 100 each for one of the following hashtags #dentalimplants, #implantdentisitry, #implantsurgery and #implantology. They were examined regarding their likes, comments, author (dentist or practice or clinic, dental technician, company, Instagram page, patient), gender, form of presentation (image + text, video, text, image) and purpose of the post. Afterwards all posts were divided into "excellent", "good", "moderate" and "poor" teaching effect regarding dental implantology by 6 different evaluators with different levels of training in dentistry. 400 Instagram posts were collected, each with hashtags related to dental implants, analyzed over a year.
Results:
Men authored 48.5% of the posts, women 21.75%, and posts of unknown gender 29.75%. Images were the most common post format at 69.75%, while texts were the least at 0.75%. Dentists posted most frequently (76.5%), followed by dental technicians (11.5%), with educational posts (9.5%) being the least common purpose. Additionally, the evaluation of educational quality by six assessors showed that poor ratings were most common (76.7%), while excellent ratings were the least frequent (3.3%).
Conclusion:
Currently, social media cannot be used to obtain quality information about dental implants. Nevertheless, social media as an information platform about health-related topics continues to grow and has an increasingly important role in the lives of patients and professionals.
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