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Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived

Tong Wu1,2,3, Nan Jiang3, Saeed Pahlevan Sharif4

  • 1Faculty of Media Management, Qingdao Film Academy, Qingdao, Shandong Province, China.

Plos One
|May 8, 2025
PubMed
Abstract

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