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Evidence of a social evaluation penalty for using AI
Jessica A Reif1, Richard P Larrick1, Jack B Soll1
1Fuqua School of Business, Management & Organizations, Duke University, Durham, NC 27701.
People worry about negative perceptions when using AI at work, and these fears are often realized. Using artificial intelligence (AI) tools can lead to lower perceived competence and motivation, impacting job prospects.
Area of Science:
- Psychology
- Human-Computer Interaction
- Organizational Behavior
Background:
- The increasing adoption of artificial intelligence (AI) tools in professional settings necessitates understanding their social implications.
- Limited research exists on how individuals using AI are perceived by their peers and superiors.
Purpose of the Study:
- To investigate whether individuals anticipate negative social evaluations for using AI tools.
- To examine if these anticipated negative perceptions are justified through actual evaluations.
- To assess the impact of AI use on perceptions of competence and motivation in the workplace.
Main Methods:
- Four preregistered experiments were conducted with a large sample size (N = 4,439).
- Participants' beliefs about social evaluations and their actual experiences of being evaluated were measured.
- The effect of AI use on job candidate assessments was analyzed.
Main Results:
- Individuals using AI tools anticipate and receive negative evaluations concerning their competence and motivation.
- These negative social perceptions were found to influence the assessment of job candidates.
- A significant social cost associated with AI adoption was identified, despite potential productivity gains.
Conclusions:
- The use of AI in the workplace carries social costs, leading to negative perceptions of competence and motivation.
- Individuals face a dilemma between leveraging AI for productivity and managing potential social repercussions.
- Future research should explore strategies to mitigate these negative social evaluations.
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