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Comparative analysis of interventional radiology awareness: insights from Turkey, the USA, and Europe using Google
Ali Dablan1, Hamit Özgül1, Yiğit Can Kartal1
1Department of Radiology, Basaksehir Cam and Sakura City Hospital, Istanbul 34480, Turkey.
Purpose:
To evaluate public awareness of Interventional Radiology (IR) by analyzing internet search trends across Turkey, the United States (USA), and major European countries (2004-2024), and assess the quality of online IR educational resources.
Materials And Methods:
Google Trends data were analyzed for IR-related terms in five countries. Relative Search Volume (RSV) trends and growth rates were calculated. Top 10 IR-related websites in Turkish were evaluated using DISCERN and Flesch-Kincaid readability tools. Statistical significance was assessed using time series analysis (p < 0.05).
Results:
The USA showed highest overall IR awareness (RSV:88), while Turkey demonstrated fastest growth (p < 0.001). European countries showed moderate but significant growth in IR-related searches. Procedure-specific searches (ablation, thrombectomy) increased significantly in Turkey post-2014 (p < 0.001). Online IR educational content in Turkish showed limited accessibility (mean Flesch-Kincaid score: 11.2 ± 1.4).
Conclusion:
Significant regional disparities exist in IR awareness, with established presence in the USA contrasting with rapid growth in Turkey and moderate growth in Europe. Limited accessibility of educational resources, particularly in developing regions, suggests need for targeted interventions to improve IR awareness and enhance adoption of minimally invasive procedures.

