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Transforming dairy for a difference: Key factors influencing electronic word-of-mouth intention and purchase

Ching Yin Ip1, Cheng-Ning Wu1

  • 1Department of Advertising and Public Relations, Fu Jen Catholic University, New Taipei City, Taiwan 24205.

Journal of Dairy Science
|May 11, 2025
PubMed

Keywords:
dairy productspurchase intentionsocial enterprisessocial missions

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