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Developing a social model for blood and plasma donation
Adam Easterbrook1, Mary Berger2, Kelly Holloway3
1Centre for Advancing Health Outcomes, St. Paul's Hospital, 570-1081 Burrard Street, Vancouver, BC, V6Z 1Y6, Canada; Faculty of Medicine, School of Population and Public Health, University of British Columbia, 2206 East Mall, Vancouver, BC, V6T 1Z3, Canada.
Abstract:
While the demand for blood and plasma products has increased globally, the supply from domestic donors remains critically low due to challenges recruiting and retaining donors. We use a constructivist grounded theory approach to explore factors influencing blood and plasma donation (BPD). We interviewed 66 current whole-blood donors, lapsed whole-blood donors, and non-donors. We then developed a model comprised of the 3 factors that influence BPD. The first factor identifies how individuals' presentations of self influence BPD. The second focuses on individuals' experiences navigating social structures and systems, including how group identity, presentations of self, and citizenship influence this process. The third examines pragmatic barriers to donation. We found this model represents individuals' experiences as they move towards, or away from, wanting to engage in BPD. This information could help inform future work on increasing BPD.
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