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Crafting effective health appeals: Language and source credibility in amplifying tobacco control messages on social

Dhruven R Zala1, Athi Karthick V2, Arun Sreekumar3

  • 1Information Management and Analytics, S P Jain Institute of Management and Research, Mumbai, Maharashtra, India.

Health Marketing Quarterly
|May 17, 2025
PubMed

Keywords:
Health marketingemotional framingintegrated strategysource credibilitytobacco control

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