Hybrid electric vehicles and sustainable development: A mixed-method analysis
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View abstract on PubMed
Summary
This summary is machine-generated.Generation-Z consumers' adoption of hybrid electric vehicles (HEVs) is driven by values, with factors like incentives and marketplace influence supporting adoption, while charging infrastructure and price sensitivity pose challenges.
Area Of Science
- Consumer Behavior
- Sustainable Transportation
- Environmental Psychology
Background
- Generation-Z exhibits growing environmental consciousness.
- Understanding consumer attitudes towards hybrid electric vehicles (HEVs) is crucial for sustainable mobility.
- Behavioral reasoning theory provides a framework for analyzing adoption decisions.
Purpose Of The Study
- To identify factors influencing Generation-Z's adoption of hybrid electric vehicles (HEVs).
- To explore reasons for and against HEV adoption among young consumers.
- To examine the role of sustainability consciousness and values in HEV adoption intentions.
Main Methods
- Mixed-methods research design combining qualitative exploration and quantitative surveys.
- Survey data collected from 562 respondents.
- Partial-least square structural equation modeling used for hypothesis testing.
Main Results
- Values (terminal and instrumental) significantly predict attitudes and intentions towards HEV adoption.
- Reasons favoring HEV adoption include marketplace influence, incentives, financial benefits, and responsibility.
- Reasons against HEV adoption include charging infrastructure, price, safety concerns, and driving range.
Conclusions
- Consumer values are key drivers of HEV adoption intentions in Generation-Z.
- Addressing concerns like charging infrastructure and price is vital for promoting HEV uptake.
- The study offers theoretical and managerial insights into sustainable consumer behavior in emerging markets.
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