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Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
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Is Interaction Between Human and Artificial Intelligence-Driven Agents (Para)Social? A Scoping Review.
1School of Communication, Hong Kong Baptist University, Kowloon, Hong Kong.
Cyberpsychology, Behavior and Social Networking
|May 27, 2025
Summary
Artificial intelligence (AI) agents are increasingly social. This review explores if human-AI interactions exhibit parasocial interaction (PSI), finding PSI is often misconstrued due to AI
Area of Science:
- Human-Computer Interaction
- Social Psychology
- Artificial Intelligence Studies
Background:
- Growing integration of artificial intelligence (AI) agents into daily life necessitates understanding their social dynamics.
- AI agents are increasingly perceived as media personas, prompting research into parasocial interaction (PSI).
- Existing research lacks synthesized evidence on the social dimensions of human-AI interaction.
Purpose of the Study:
- To critically examine the applicability of the parasocial concept to human-AI agent interactions.
- To determine if interactions with AI agents can be accurately classified as parasocial.
- To contribute to theoretical frameworks for understanding human-AI social dynamics.
Main Methods:
- A scoping review methodology was employed.
- The study adhered to Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines.
- Literature was systematically searched and synthesized to address the research questions.
Main Results:
- Findings indicate a tendency to misinterpret parasocial interaction (PSI) in human-AI contexts.
- Misconceptions often arise from perceived reciprocity and sociability, influenced by AI's enhanced interactivity.
- The study highlights a divergence between traditional PSI and interactions with AI agents.
Conclusions:
- The concept of parasocial interaction (PSI) requires careful application within its established theoretical boundaries when analyzing human-AI communication.
- Future research should address the nuances of applying PSI to AI interactions, considering the unique characteristics of artificial agents.
- Clarifying the conceptual boundaries of PSI is crucial for advancing the fields of human-AI interaction and human-machine communication.
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