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Components of a Digital Storytelling Intervention for Human Papillomavirus and Cancer Prevention Among LGBTQ+
Gabrielle Darville-Sanders1, Dominique Munroe1, Emilie Corluyan1
1Department of Public Health, Mercer University, 3001 Mercer University Drive, Atlanta, GA, 30341, United States, 1 678-547-6492.
JMIR Formative Research
|May 30, 2025
Summary
Digital storytelling can improve human papillomavirus (HPV) vaccination rates in LGBTQ+ individuals by focusing on real outcomes and accurate representation. This approach addresses barriers like perceived risk and stigma, enhancing vaccine adherence.
Area of Science:
- Public Health
- Digital Health
- Health Communication
Background:
- Human papillomavirus (HPV) is a prevalent STI, yet vaccination rates remain low, especially within the LGBTQ+ community.
- Digital health tools, like digital storytelling (DST), show promise for increasing vaccination uptake.
- Addressing HPV vaccination hesitancy in sexual and gender minority populations is crucial.
Purpose of the Study:
- To identify key components for an HPV documentary targeting sexual and gender minority populations.
- To determine effective dissemination channels for HPV vaccine uptake and completion among LGBTQ+ individuals.
- To explore perceived HPV risk and its impact on vaccine adherence in the LGBTQ+ community.
Main Methods:
- A mixed-methods study in Atlanta, GA (Jan-Sep 2021) involving surveys and interviews with LGBTQ+ individuals.
- Surveys assessed demographics, vaccination status, perceived HPV risk, and barriers to adherence.
- Key informant interviews analyzed using constant comparison for themes in DST campaign components.
Main Results:
- Significant portions of participants were unsure about HPV likelihood or risk.
- Barriers to vaccination included age concerns, perceived low risk, and lack of provider recommendation.
- Stigma in healthcare interactions and a need for 'Real Outcomes' and 'Accurate Representation' in media were identified.
Conclusions:
- Digital storytelling interventions for the LGBTQ+ population should prioritize 'Real Outcomes' and 'Accurate Representation' of HPV.
- Effective DST campaigns can help overcome barriers to HPV vaccination in sexual and gender minority groups.
- Tailored health communication strategies are essential for improving HPV vaccine adherence.
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