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1David Dranove (d-dranove@kellogg.northwestern.edu) is the Walter McNerney Distinguished Professor of Health Industry Management at Northwestern University's Kellogg School of Management, in Evanston, Illinois, where he is also professor of strategy and director of doctoral programs. To access the author's disclosures, click on the Details tab of the article online.
A health economist shares his personal health care decisions after a bladder cancer diagnosis. This provides unique insights into patient choices and the economic factors influencing them.
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