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Value correlates of preventive health behavior.

C M Kristiansen

    Journal of Personality and Social Psychology
    |September 1, 1985
    PubMed
    Summary

    Personal values, including health, significantly influence preventive health behaviors (PHB). Understanding these values can enhance health education strategies and improve health outcomes.

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    Area of Science:

    • Psychology
    • Health Behavior Research
    • Social Psychology

    Background:

    • Preventive health behavior (PHB) is influenced by various factors.
    • Rokeach's (1967) value theory provides a framework for understanding human motivation.
    • The role of general values in shaping specific health behaviors requires further investigation.

    Purpose of the Study:

    • To examine the relationship between personal values and preventive health behaviors (PHB).
    • To investigate whether health value predicts direct-risk versus indirect-risk health behaviors.
    • To explore the predictive power of general value ranks on specific PHBs.

    Main Methods:

    • A postal survey was administered to 113 respondents.
    • Respondents completed the Rokeach Terminal Value Survey, including an added "health" value.
    • Fifteen questions assessed participants' preventive health behavior (PHB).
    • Correlation and regression analyses were employed.

    Main Results:

    • Health value and other personal values were significantly related to overall PHB.
    • Individuals with good PHB reported higher health values than those with poor PHB.
    • Health value more strongly predicted direct-risk health behaviors compared to indirect-risk behaviors.
    • Specific PHBs could be predicted from general value ranks.

    Conclusions:

    • Personal values, beyond just health value, play a crucial role in preventive health behaviors.
    • Health educators can utilize value differences (e.g., extraversion vs. introversion) in targeted programs.
    • Researchers should ensure perceived relevance of PHB to health when assessing value-behavior links.
    • Findings support Rokeach's value theory and question Ajzen and Fishbein's levels of specificity.

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