Measurement in sociocultural research on body image: Issues and solutions

Measurement plays a critical role in testing and refinement of sociocultural theories of body image and disordered eating. This paper provides a concise overview of the state of play in relation to measurement in the field, with a particular focus on contemporary measurement challenges and methodological innovations. While traditional measures have advanced our understanding, we emphasise the need for a step-change in practice that incorporates more ecologically valid, inclusive, and intersectional approaches to capture the lived experiences of diverse populations. We discuss how methodologies, including ecological momentary assessment, longitudinal designs, and AI-driven analysis, offer significant potential to enhance research in this area. This paper concludes by identifying research priorities to address key gaps to better define and conceptualise constructs, refine measurement techniques, and expand their applicability. These recommendations will foster a more comprehensive understanding of sociocultural influences on body image in the digital age.