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Different Standards: Observing Variation in Citizens' Respect-Based Norms for Mediated Political Communication
Emma Turkenburg1, Ine Goovaerts2, Sofie Marien3
1Assistant Professor, Strategic Communication Group, Wageningen University & Research, Wageningen, The Netherlands.
Political communication norms matter. Citizens who support respectful discourse react more strongly to politicians' disrespect, impacting their political trust and engagement.
Area of Science:
- Political Communication
- Social Psychology
- Public Opinion
Background:
- Widespread concern exists regarding disrespectful political communication (incivility, lying).
- Adverse consequences are theorized, but citizen support for communication norms is understudied.
- Little is known about how norm support influences reactions to perceived norm violations.
Purpose of the Study:
- Investigate variations in citizen support for respect-based norms in mediated elite communication.
- Examine if differing norm support levels moderate reactions to perceived political norm violations.
- Analyze effects on political affect, trust, political discussion, and information seeking.
Main Methods:
- Utilized Belgian survey data from 2,030 citizens.
- Assessed levels of support for various respect-based communication norms.
- Measured perceived norm violations and political outcomes.
Main Results:
- Substantial variation in norm support found across the population, linked to demographics and political attitudes.
- Higher norm support correlated with more negative reactions to perceived norm violations.
- The moderating effect varied depending on the specific norm and outcome studied.
Conclusions:
- Respectful communication is not universally prioritized; individuals react differently to norm violations.
- Citizen support for communication norms significantly influences responses to political disrespect.
- Understanding norm variation is crucial for analyzing the impact of political communication.
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