Inclusive housing for people with disability: process evaluation of the 'Down to 10 Days' campaign

The Down to 10 Days campaign was an advocacy initiative aimed at reducing long delays in housing approvals under Australia's National Disability Insurance Scheme (NDIS), a federal self-directed funding program for people with disability. Delays in securing appropriate housing often resulted in prolonged hospital stays or inappropriate placements, significantly impacting individuals' well-being and independence. The campaign, led by a coalition of disability and advocacy organizations, sought to streamline NDIS approval processes, targeting a reduction in decision times to 10 days. A process evaluation systematically examines a program or campaign's implementation, assessing whether activities were delivered as intended and identifying factors influencing success. It is particularly valuable in advocacy, offering insights into campaign effectiveness, stakeholder engagement, and short- and long-term outcomes. A process evaluation utilizing Kotter's eight-Step Change Model, incorporating document analysis (n = 42) and semi-structured interviews with key stakeholders (n = 6), was undertaken to assess the campaign's implementation and effectiveness. The use of clear messaging, targeted political advocacy, and public engagement strategies contributed to the campaign's reach and influence. Key short-term successes included heightened awareness, improved government transparency regarding NDIS decision timelines, and commitments to process improvements. This evaluation underscores the importance of strategic advocacy, coalition-building, and evidence-based messaging in driving policy change. The findings provide valuable insights for future campaigns seeking to enhance disability services and social policy reforms.