Related Experiment Video
Updated: Sep 18, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Moral Judgement on the Use of Market System Ideology in Social Domains
Kenji Noguchi1, Kaleb Holliman1
1University of Southern Mississippi, Long Beach, Mississippi, USA.
Abstract:
The current study examined whether people would make moral judgements on the use of money to solve a societal issue. We employed real-life examples described by Sandel (2012) and utilised deontological and utilitarian moral views and moral foundations theory to address their reasoning for moral judgements. College students (N = 303 in Study 1 and N = 98 in Study 2) were asked to read the events regarding the use of monetary value and to make moral judgements. Other logical and affective reactions to these events and individual difference measures were also asked. The results showed that they were morally opposed to the nature of these events or at least ambivalent. Correlational and regression analyses showed that an emotional reaction to the event was strongly related to their moral judgement and the consideration of benefiting society and individual freedom also contributed to their judgement. Study 2 asked participants for their estimates of Americans' views on these issues. The consensus measures indicated that using market ideology in social events is considered morally wrong or at least having a moral component when compared to morally deemed issues.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
Social Exchange Theory
Kohlberg's Theory of Moral Development
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
Social Traps
Managing Impressions
Stereotype Content Model
Ethical Issues
Ethical Concerns in Healthcare: