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Exploring the Acceptability of the STOP Method for Addressing Weight Loss Misinformation on Social Media: An
Danielle E Jake-Schoffman1,2, Chrishann Walcott1, Hannah A Lavoie1,2
1Department of Health Education & Behavior University of Florida Gainesville Florida USA.
Obesity Science & Practice
|June 23, 2025
Summary
Adults can use the new STOP method to identify weight loss misinformation online. This video-based approach was found to be accessible and well-received by participants, guiding future refinements.
Area of Science:
- Health communication
- Nutrition science
- Digital health
Background:
- Adults seeking weight loss information online encounter significant health misinformation.
- A novel video-based intervention was developed to help adults critically evaluate online weight-related content.
Purpose of the Study:
- To gather feedback on a novel video-based approach designed to assist adults in navigating weight-related misinformation.
- To assess the acceptability and perceived effectiveness of the STOP method for evaluating online health information.
Main Methods:
- Three brief videos were created to introduce the STOP (Sell, Too good to be true, Out of step, Progress) method.
- Adults (BMI ≥ 25 kg/m²) interested in weight management provided feedback through semi-structured interviews.
- Interview transcripts were analyzed using an emerging theme approach.
Main Results:
- Participants found the STOP method accessible and recommended it to others.
- The videos effectively introduced the STOP method and its application.
- Minor suggestions were made for improving video clarity, visual appeal, and engagement.
Conclusions:
- The STOP method and accompanying videos were deemed acceptable and well-received by participants.
- Findings will inform refinements to the video content and guide further testing of the intervention.
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