Related Experiment Video
Updated: Sep 18, 2025

A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli
Published on: August 12, 2016
Exploring the Acceptability of the STOP Method for Addressing Weight Loss Misinformation on Social Media: An
Danielle E Jake-Schoffman1,2, Chrishann Walcott1, Hannah A Lavoie1,2
1Department of Health Education & Behavior University of Florida Gainesville Florida USA.
Background:
Adults attempting weight loss often seek information online, though high prevalence of health misinformation. We aimed to gather feedback on a novel video-based approach to support adults in navigating weight-related misinformation online.
Methods:
We developed three brief videos presenting our novel mnemonic approach, the STOP method: Is someone trying to Sell you something? Does it sound Too good to be true? Is it Out of step with messages from trusted sources? Does it focus on fast Progress? Adults with BMI ≥ 25 kg/m2 interested in weight management strategies provided feedback on the videos via semi-structured interviews. Interviews were transcribed verbatim and analyzed using an emerging theme approach.
Results:
Participants (N = 14) were 64.3% female, 57.1% non-Hispanic white, with a mean age of 44.6 ± 18.0 years and BMI 31.5 ± 4.3 kg/m2. Interviews revealed several themes. Participants found the STOP method to be accessible and would recommend it to others. They felt the videos effectively introduced the STOP method and its application and had minor suggestions for improved clarity and suggestions regarding visual appeal and ways to promote video engagement.
Conclusions:
The STOP method was acceptable and the brief videos were well-received; the results will direct video refinement and further testing.
Related Concept Videos
Regression Toward the Mean
Strategies for Assessing and Addressing Confounding
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
Obesity
Self-Presentation: Self-Monitoring and Self-Handicapping
Social Proof
Conformity

