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Rethinking Post-COVID-19 Behavioral Science: Old Questions, New Insights
Hanvedes Daovisan1, Jinpitcha Sathiyamas2, Phaktada Choowan1
1Behavioral Science Research Institute, Srinakharinwirot University, Bangkok 10110, Thailand.
Behavioral science research has evolved post-COVID-19, revisiting key theories like the Theory of Planned Behavior (TPB) and Health Belief Model (HBM). These insights inform evidence-based practices in healthcare and community settings.
Area of Science:
- Behavioral Science
- Public Health
- Psychology
Background:
- The COVID-19 pandemic significantly impacted behavioral science research methodologies and focus.
- Existing literature shows increased attention across disciplines, but behavioral science uniquely re-examines foundational questions.
Purpose of the Study:
- To systematically review recent literature (2021-2024) on behavioral science post-COVID-19.
- To identify and analyze theoretical perspectives offering new insights into human behavior in the post-pandemic era.
Main Methods:
- Systematic literature search identifying 505 relevant records across 102 papers.
- Selection of 11 key articles published between 2021 and 2024 for in-depth review.
Main Results:
- Identified the continued relevance and application of established models: Theory of Planned Behavior (TPB), Health Belief Model (HBM), Social Cognitive Theory (SCT), and the COM-B model.
- Demonstrated integration of theory-informed practices within behavioral science research since the pandemic.
Conclusions:
- Behavioral science is actively developing new theoretical perspectives for the post-COVID-19 context.
- Findings support the use of established behavioral theories to inform evidence-based practices in healthcare policy, academic research, and community interventions.
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