A grounded theory example of using focus groups to collect qualitative research data

Focus groups are a common way to collect qualitative research data, but they require a skilled approach to manage participants and elicit the required information.

To discuss the use of focus groups in the context of an example study that used a grounded theory approach.

This article explores some of the main practical issues when conducting focus groups, which can have significant impacts on the data collated and the final outcomes. They include ensuring a focus group is the most likely method of yielding the information required, how to conduct it and the lines of enquiry throughout.

Focus groups are effective tools, but their success relies on having a skilled moderator to elicit salient points that answer the research question. Technology can mitigate some of their logistical constraints as well, bringing together homogenous groups spread over large geographical areas.

Taking a structured approach when planning and conducting focus groups can yield high-quality data.