Related Experiment Video
Updated: Sep 17, 2025

13:04
Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
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Accurate is not enough: select formats for communicating probabilities to achieve specific outcomes
Brian J Zikmund-Fisher1, Jessica S Ancker2
1Health Behavior and Health Equity, University of Michigan, Ann Arbor, Michigan, USA bzikmund@umich.edu.
BMJ Evidence-Based Medicine
|July 1, 2025
Abstract
No abstract available in PubMed .
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